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Wilfrid Laurier University Leaf
December 3, 2016
Canadian Excellence

Marketing Strategy

Steps to Planning an Event


Create Guest Lists and Invitations, Develop a Marketing Strategy

  • Determine if your event is open to the public or by invitation only.  If by invitation only, create a guest list.  If open to the public, develop a list of individuals or groups you may want to market your event to.  Other things to consider:

        - Is the event free, or will guests be required to purchase a ticket?

        - An RSVP deadline

        - An appropriate time to mail external invitations (generally give 6-8 weeks prior to event)

        - If a dignitary, government official or past Honorary Degree Recipient is attending the event contact Maebelle Knechtel-Bell,, to inform the President.  Also refer to the Visiting Dignitary Protocol Guidelines page further details. 

  • Determine if you need hard copy or electronic invitations, posters, web releases, etc. Contact Helen Exley,, ext. 2110, in the Communications, Public Affairs and Marketing department to request your print/media needs and to discuss marketing opportunities.