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Wilfrid Laurier University Leaf
October 28, 2016
Canadian Excellence

Event Planning Tool Kit

This toolkit is designed as a resource for organizing a University event.  It is important to deliver successful and professionally planned events for the University's reputation and 'brand'. Good planning involves setting goals, creating a critical path and revisiting it often, and ensuring accessibility, diversity, sustainability and assessment.  These are all integral parts of the event planning process.

Steps to Planning an Event:

1- Determine the Event Objective & Target Audience

2- Develop a Critical Path and Budget

3- Scheduling

4- Develop Marketing Strategy

5- Logistics Planning

6- De-brief & Event Evaluation

* If you have further questions on how to plan your event, please feel free to contact the Ceremonies & Events Office at x3800 or email Julie Pong,