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Wilfrid Laurier University Communications, Public Affairs & Marketing
July 27, 2016
Canadian Excellence

Online Forum

Wilfrid Laurier University is conducting a visual identity review, which means examining the university’s graphic elements such as the crest and wordmark. The review will answer two questions: should we update or change the university’s visual identity, and if so, how can we update the visual identity in a cohesive way that reflects our strengths, values and traditions?

The university engaged design firm Scott Thornley + Company (STC) in 2010 after a comprehensive RFP process. STC has had access to all of the research that came out of the Envisioning Laurier process and the subsequent development of the Inspiring Proposition: Inspiring lives of leadership and purpose. In the many interviews, focus groups, on-line discussions, etc. there were some common threads in the responses with regards to the question: What makes Laurier different, unique? The following themes recurred often:

  • Impressive level of school spirit
  • High level of satisfaction re: student experience and community engagement
  • Laurier’s friendly, intimate and community environment
Now, STC is consulting with students, faculty, staff, alumni and others. This online forum features the same questions being asked in face-to-face sessions. The information gathered online will be considered together with all other information gathered from various stakeholders, secondary research, etc. and in turn, this will inform the Creative Brief.

To share your thoughts on any of the following topics, please click the link and leave a comment in the area provided. We look forward to hearing from you!

Forum Topics:

  1. Why Laurier?
  2. Laurier History
  3. Growth
  4. Branding (Visual Identity)