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Wilfrid Laurier University Laurier Brantford
December 9, 2016
Canadian Excellence

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Laurier Brantford

Laurier is reviewing its visual identity, and is looking for your input!

Communications, Public Affairs & Marketing

Feb 1/11

Wilfrid Laurier University is conducting a visual identity review, which means examining the universityís graphic elements such as the crest and wordmark.

Building on the work already done during the Envisioning Laurier and Academic Planning processes, the review will answer two questions: should we update or change the universityís visual identity, and if so, how can we update the visual identity in a cohesive way that reflects our strengths, values and traditions?

The university engaged design firm Scott Thornley + Company (STC) in 2010 after a comprehensive RFP process. STCís client list includes Columbia University, University College London, the Fields Institute, the National Arts Centre, the Royal Conservatory, the Christopher and Dana Reeve Foundation, and the Trudeau Foundation, to name just a few.

STC has come to know Laurier quite well in recent months. They conducted focus groups with Laurierís Centennial Steering Committee and did extensive secondary research before developing the LAURIER100 logo. And theyíve since designed the centennial banners, website and advertisements that are beginning to appear in national publications.

Now, STC is consulting with students, faculty, staff, alumni and others prior to developing the Creative Brief that will answer the questions noted above and guide their design work.

Focus group style sessions designed to help STC capture the stories and spirit of the university will be held on February 10 in Waterloo, February 15 in Brantford and February 17 in Toronto (for alumni). Click here to register for a session. Please note that space is limited and sessions will be filled on a first-come, first-serve basis.

If you canít make it to an input session, you can still share your thoughts via an online forum or on Laurierís official Facebook page. The forum will feature the same questions being asked in the face-to-face sessions. Check or visit beginning February 10 to leave your comments!

For more information about Laurierís visual identity review, please visit


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