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Wilfrid Laurier University Lazaridis School of Business & Economics
October 27, 2016
Canadian Excellence


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Lazaridis School of Business & Economics

Laurier earns four awards in international creative competition

Communications, Public Affairs & Marketing

Jul 6/10

Wilfrid Laurier University has earned two platinum and two gold awards in the 2010 Hermes Creative Awards competition.

Laurier earned a platinum award in the Writing/Publication Article category for “From Heartbreak to Hope,” a profile on alumnus Ayiko Soloman. This piece was written by Lori Chalmers Morrison in the Communications, Public Affairs & Marketing department, and ran in a recent issue of Campus magazine. Laurier also received two gold awards for Campus magazine — one in the Publications/Magazine category and one in the Design/Publication Cover category.

Laurier also earned a platinum award in the Publications/Brochure category for the School of Business & Economics (SBE) brochure, which has been used as a recruitment piece for SBE since early 2009.

“These awards reflect the skill and creativity of the team responsible for Laurier’s communication and marketing efforts,” said Jacqui Tam, assistant vice-president, communications, public affairs and marketing. “We know this university produces excellent editorial and design work, and we’re particularly proud of Campus magazine, but it’s exciting to see how well we measure up against some of the biggest schools internationally.”

The Hermes Creative Awards program is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

There were approximately 3,600 entries in the 2010 competition. Other institutions recognized include Texas A & M, Carnegie Mellon University, Gallaudet University, Johns Hopkins University, Rotman School of Management, University of Alaska Anchorage, and University of Illinois at Chicago.

This is the first time Laurier has submitted material to the Hermes awards.


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