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Wilfrid Laurier University Leaf
December 9, 2016
Canadian Excellence

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Your 'Roll up the Rim' tabs could help someone in need

Communications, Public Affairs & Marketing

Mar 7/14

For most people, a winning Roll up the Rim tab is a bonus. A free coffee, muffin or donut adds a small bright spot to the day that’s easily forgotten. But to a homeless person, that little piece of cardboard can mean so much more. 

With the latest edition of the Tim Horton's Roll up the Rim to Win contest in full swing, Laurier Development Officer Cec Joyal is once again be collecting winning tabs to distribute to homeless people in Kitchener-Waterloo, giving them an opportunity for a meal and a little time away from the harsh bite of winter. 

“They can’t just sit in Tim Horton’s and not order, but this way they can get off the street and get out of the cold,” said Joyal. “It also gives them some dignity. They can get a hot cup of coffee and some food in their bellies and they don’t have to beg for money.” 

Joyal has volunteered with the Out of the Cold program  which opens local churches to homeless people and working poor as a place to eat and sleep  at St. Louis church since the initiative began in K-W 15 years ago. She says the most difficult part for the guests is having to leave the church in the morning and spend the rest of the day roaming the streets looking for warmth.

One day about seven years ago, Joyal rolled up a rim, won a free coffee and had a simple thought: “I could give this to a homeless person.” Then she thought, “I wonder if I could really do something with this and start collecting them.” 

Since then, Joyal has received a huge response from Laurier, her friends and even elementary and high schools - including Lumen Christi and St. Peter in Milton, St. Andrews in Scarborough and St. Boniface in Zurich, ON - and helped hundreds of homeless people, collecting almost 600 tabs last year alone. 

“We may not see as many homeless people on the streets like we do in Toronto, but we certainly have them in K-W,” said Joyal. “I believe everybody has a good heart and inherently wants to help. This is a very easy way to do it.”

Anyone wishing to donate their winning tabs can bring them to the drop box at International News on Laurier’s Waterloo campus or Joyal’s office in Alumni Hall, either in person or through interoffice mail. On the Brantford campus, tabs can be sent to Alumni Relations and Development Officer Beth dela Rosa in the SC Johnson Building, room 102.

For further information, contact Cec Joyal at or ext. 3864

About the Out of the Cold program
The K-W Out of the Cold program runs from November to April, rotating nightly between nine local churches, giving the homeless and working poor a meal and a warm place to sleep. The program is run by volunteers, including students from Conestoga College’s Police Foundations and Community and Justice Services programs. For more information on the K-W Out of the Cold program, click here


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