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Recruitment & Admissions Office - Waterloo Campus
Laurier wins six awards at North American advertising competition
Communications, Public Affairs & Marketing
Apr 20/12| For Immediate Release
Kevin Crowley, Director, Communications & Public Affairs
WATERLOO – Wilfrid Laurier University has won six awards, including two golds, at the 27th Annual Educational Advertising Awards. Laurier’s awards were for advertising and marketing materials created for the “100 years inspiring lives of leadership and purpose” campaign, which marked the university’s centennial celebrations in 2011.
One of the university’s two gold awards, presented in the Newspaper Advertisement/Single category, was for an advertisement featuring Ayiko Solomon, a war survivor and Laurier graduate who founded a non-profit agency to promote peace and sustainable development in his native Uganda. The second gold, presented in the Newspaper Advertisement/Insert category, was for a nine-page newspaper insert featuring profiles of eight inspiring Laurier students and graduates.
Each of the pieces appeared in The Globe and Mail and other prominent publications, including the Waterloo Region Record and the Brantford Expositor.
“The LAURIER100 campaign focused on telling the amazing Laurier story,” said Jacqui Tam, assistant vice-president, Communications, Public Affairs and Marketing. “It’s exciting to see that our efforts to share those stories and celebrate such an important milestone in the university’s history are being recognized for excellence on an international stage.”
Sponsored by the U.S.-based Higher Education Marketing Report, the Educational Advertising Awards program is the world’s oldest and largest educational advertising awards competition. Over 3,500 entries were submitted last year from across the U.S. and several other countries.
In addition to its two gold awards, Laurier won a silver in the Imprinted Materials category for its LAURIER100 canvas bags. It received a bronze in the Newspaper Advertisement/Series category for the series of 12 full-page newspaper advertisements that included the Ayiko Solomon piece. The judges also presented Laurier with merit awards for a newspaper advertisement featuring Laurier Chancellor Michael Lee-Chin and an advertisement in Grand Magazine featuring a portrait of Sir Wilfrid Laurier composed of maple leaves.
Judges for the Educational Advertising Awards include a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Other institutions recognized with awards this year include the University of Pennsylvania, Carnegie Mellon University, Purdue University, John Hopkins University and the University of Michigan.