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Wilfrid Laurier University Laurier Brantford
October 22, 2017
Canadian Excellence


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Laurier Brantford

Laurier named a finalist in Canada’s Passion Capitalists awards

Communications, Public Affairs & Marketing

Oct 22/13

Wilfrid Laurier University has been named a finalist for the second year in a row in a national awards program that honours “passion capital” — the energy, intensity, values and culture that help organizations achieve long-term success.

Canada’s Passion Capitalists is an awards program based on a book by Paul Alofs called Passion Capital. The awards recognize and celebrate organizations that achieve enduring success by fostering “passion capital” — the energy, intensity, and sustainability needed to generate superior results.

According to the program website, “Passion Capitalists are guided by a strong set of values and beliefs that form the basis of a distinctive culture that fuels their performance. They are courageous; often having to overcome significant obstacles. They build strong brands anchored by their culture, which guide their strategies, the people they hire and promote, and the way they operate.”

Laurier’s institutional proposition — inspiring lives of leadership and purpose — reflects the culture, vision and distinct sense of community that have guided the university for more than a century. Laurier’s ongoing efforts to inspire lives of leadership and purpose are reflected in all aspects of the university’s activities, from our focus on integrated and engaged learning to staff and faculty development programs such as our Employee Success Factors.

“We are delighted to be a finalist once again in Canada’s Passion Capitalists awards,” said Laurier President and Vice-Chancellor Max Blouw. “The concept of ‘passion capital’ resonates deeply here at Laurier. For more than 100 years, this university has cultivated a vibrant sense of community that is reflected in our highly engaged student body and the enthusiastic commitment of our faculty and staff. It is an honour to be recognized for our passionate dedication to excellence in higher education."

Representatives from the university attended a reception in Toronto Oct. 21 where Laurier received a certificate of recognition. National winners will be announced Nov. 11 on the Business News Network and profiled in the National Post.

Canada’s Passion Capitalists program is sponsored by Knightsbridge Human Capital Solutions in partnership with BNN, Global Governance Advisors and the National Post.

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