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Wilfrid Laurier University Lazaridis School of Business & Economics
December 10, 2016
Canadian Excellence


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Lazaridis School of Business & Economics

Filmmaker and Disney, IMAX executives discuss the business of film at Laurier event

Communications, Public Affairs & Marketing

Feb 23/12| For Immediate Release


Erin Almeida, Manager, Marketing & Communications
Laurier School of Business & Economics
519-884-0710 ext. 4885 or


Kevin Crowley, Director, Communications & Public Affairs
Wilfrid Laurier University
519-884-0710 ext. 3070 or

WATERLOO – Three seasoned industry professionals will discuss how people make it in the entertainment world at Laurier’s Business of Film event, Feb. 28, 2012 at the IMAX Empire Theatre.

The event will feature Larry O’Reilly, president, worldwide sales, IMAX, and Laurier alumnus (’85); Bruce Morrison, senior vice-president, retail sales and marketing, Disney, and Laurier alumnus (’86), along with acclaimed filmmaker and producer Toni Myers.

“This event will be a lively and entertaining presentation by our three esteemed guests, and strengthen the connection between Laurier’s Film Studies program and the School of Business & Economics,” said Katherine Spring, event organizer and an assistant professor in Laurier’s Film Studies program. “We hope to give those students interested in careers in the film industry a sense of the range of options that are available to them and how their degrees from Laurier – whether in Film Studies, Business, or a combination of the two – can be put to great use.”

O’Reilly joined IMAX as sales manager, film distribution in 1994, and was executive vice-president, theatre development before being appointed to president, worldwide sales in 2011. He oversees all aspects of theatre sales and marketing for IMAX, as well as the development and design of IMAX theatres.

Morrison joined Disney in 1994 as part of Canada's Buena Vista Home Entertainment division. He became managing director for Disney Consumer Products Canada, then became vice-president of retail business development in California where he led the creation of U.S. key account teams against Walmart, Target, Toys “R” Us and Kmart.

Myers began her career as an assistant editor to Donald Ginsberg in Toronto, working on commercials, the CBC series Telescope and the National Film Board's groundbreaking feature, Nobody Waved Goodbye. She also worked on the CBC public affairs program, This Hour Has Seven Days, The Forest Rangers and Seaway. In 1965 she met Graeme Ferguson, later to become co-inventor and co-founder of IMAX. The two have worked on 14 films together.

This free community event will be held Feb. 28, 5:30 p.m. at the IMAX Empire Theatre at 135 Gateway Park Drive in Kitchener. The event is generously sponsored by Laurier’s Faculty of Arts, The School of Business & Economics and The Department of English and Film Studies.

For more information, please contact Erin Almeida at 519-884-0710 ext. 4885 or, or visit


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