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Wilfrid Laurier University Lazaridis School of Business & Economics
December 4, 2016
Canadian Excellence


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Lazaridis School of Business & Economics

Drayton Entertainment CEO Alex Mustakas presents the business of running an art

Communications, Public Affairs & Marketing

Feb 9/11| For Immediate Release


Christie Schellenberger, Manager
Schlegel Centre for Entrepreneurship
519-884-0710 ext. 2998 or


Kevin Crowley, Director, Communications & Public Affairs
Wilfrid Laurier University
519-884-0710 ext. 3070 or

WATERLOO – Alex Mustakas of Drayton Entertainment will discuss “The Business of Running an Art” as part of Laurier’s Innovation and Entrepreneurship Speaker Series Wednesday, Feb. 16 at noon in Laurier’s Senate and Board Chamber. 

Mustakas is the founding artistic director and CEO (“chief entertainment officer”) of Drayton Entertainment – one of Canada’s most successful arts organizations. He graduated from Laurier with a Bachelor of Arts in 1983 and received an honorary Doctor of Letters in 2004. 

“Alex is a remarkable entrepreneur and builder of creative enterprises,” said Steve Farlow, director of Laurier’s Schlegel Centre for Entrepreneurship. “This is a terrific opportunity for our students to learn from a master.” 

Mustakas launched the Drayton Festival Theatre in 1991, developing it over the next decade into Drayton Entertainment, a six-venue regional theatre company that is the third largest of its kind in Canada and the seventh-largest employer of professional artists in the country. Drayton Entertainment plans to add a new venue in Cambridge in 2012. 

During his presentation, Mustakas will discuss the importance of reputation, creative marketing and community support. 

Laurier’s Innovation and Entrepreneurship speaker series provides an opportunity to network and hear directly from professionals and entrepreneurs on topics and issues related to innovation and entrepreneurship. The series has been designed to complement classroom learning by offering perspectives from people who have “seen it all.” 

The event is free and open to the public. For more details contact Christie Schellenberger at or 519-884-0710 ext. 2998. For further information about Drayton Entertainment, visit


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