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Wilfrid Laurier University Lazaridis School of Business & Economics
December 9, 2016
Canadian Excellence

Dr. Tripat Gill
Dr. Tripat Gill


Lazaridis School of Business & Economics

Marketing professor's research covered by media around the world

May 6/14

Research conducted by Laurier marketing professor Tripat Gill and Concordia marketing professor Gad Saad investigates how the “framing effect” concept can be applied to mate selection. The study found that the framing effect is stronger in women than it is in men. Read the press release.

The study is discussed in Time MagazineDaily Mail (UK), Express (UK), ABC News RadioKNEBKVNUWFINKMBZNews Hour 24Truth DiveSmash HitsTop News TodayCongooWO PopularAlbuquerque ExpressKnoxville TimesGeorgia Daily NewsTrending NeswsroomJustice for Men and Boys (blog), Lailas BlogIndia 4 USpy Ghana and One Newspage.

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