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Wilfrid Laurier University Lazaridis School of Business & Economics
December 10, 2016
Canadian Excellence



Lazaridis School of Business & Economics

Laurier SBE marketing area opens consumer research lab

Dec 6/12


Dr. Tripat Gill | | 519-884-0710 ext.4042


Megan Harris | | ext. 2948

On November 28, 2012 the Laurier School of Business & Economics’ marketing area officially opened their consumer research laboratory. Located in the Arts building in room 3C30, this state-of-the art facility is a part of the Canada Research Chair (Tier II) awarded to Dr. Tripat Gill and is funded by grants from the Canadian Foundation for Innovation, the Ontario Research Fund, and Wilfrid Laurier University.

“The consumer research lab has enabled our marketing faculty and graduate students at Laurier to conduct high-quality, controlled research, in a dedicated space,” states Dr. Gill, Associate Professor and Canada Research Chair in market insight and innovation. “With grants totaling almost $95,000, this lab has been designed for experimental studies, online data collection and analysis, and so much more.”

The laboratory is equipped with 20 computer terminals, which include Qualtrics software for study design and survey-based, online data collection. The terminals also include MediaLab software for designing studies and measuring response times to specific tasks, as well as SPSS software for data analysis. Equipment to record thought protocols as well as a small break-out room with a one-way mirror provides for focus groups, interviews, and other tasks relevant to research studies.

Click here to view the photos from the official opening of the laboratory.

For more information or to book the lab contact Dr. Tripat Gill at or 519-884-0710 ext. 4042.


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