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Wilfrid Laurier University Communications, Public Affairs & Marketing
February 27, 2017
Canadian Excellence

Headlines (Campus Updates)

Communications, Public Affairs & Marketing

Laurier selects new system for website, search for firm to develop site underway

Nov 18/13

Laurier began a process in late 2012 to develop a new institutional website that will feature state-of-the-art functionality and a fresh design that provides information, reflects Laurier’s visual identity and tells the Laurier story of inspiring lives of leadership and purpose.

The university engaged a web-strategy firm for the consultation/research phase of the website renewal project, during which widespread consultation occurred with members of the university community. This feedback, together with analysis of other institutions’ activities and industry best practices, informed the development of a recommended web strategy.

Laurier then established Content Management System (CMS) requirements based on the web strategy document, stakeholder interviews, research, discussion and prioritization of CMS requirements. After reviewing proposals from a number of companies, Laurier selected Hannon Hill Cascade Server as the CMS of choice. The CMS is the framework of the website and the system that administrators will use to upload content.

Now that the underlying framework has been determined, Laurier is seeking a firm to bring the public face of the website to life: a strategic consulting contractor with extensive marketing and communications experience and a high profile in higher education. This firm will complete a full website redesign that includes CMS implementation. Once the firm has been selected, the second phase of the website renewal process – the development of the new Laurier website – will begin, and timelines will be set and communicated.

An important part of the second phase is a content audit. Working with the website team, departments and faculties will be asked to create an inventory and evaluate existing content as well as determine what additional content needs to be generated.

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