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Wilfrid Laurier University Lazaridis School of Business & Economics
March 29, 2017
Canadian Excellence
Rolf Seringhaus

Dr. Rolf Seringhaus

Professor Emeritus (Marketing)

Contact Information
Phone: 519.884.0710 ext.2471
Fax: 519.884.0201

Office Hours: Retired
Languages Spoken


Academic Background
BA (York University), MBA (York University), PhD (York University)

Dr. Seringhaus holds a BA in Economics (first class), an MBA in Marketing and International Business, and a PhD in International Marketing from York University, Toronto. He won the George Edwards Gold Medal for Excellence in Graduate Studies and received his MBA with Dean's Honours. He is an American Marketing Association Consortium Fellow. Dr. Seringhaus is ranked in the top ten contributors to the international marketing literature by the Journal of Teaching in International Business, and the second-most published in his field in Canada. He is a tenured full Professor of International Marketing at the Lazaridis School of Business and Economics, Wilfrid Laurier University, Waterloo, where he has been since 1985. From 1982 to 1985 he was at Saint Mary's University, Halifax. At Laurier he has been Chairman of the International Business Unit of the Laurier Institute, head of the Marketing Area, and Director, International Studies, Lazaridis School of Business and Economics. He teaches in the undergraduate and graduate program. Internationally, Dr. Seringhaus has held numerous visiting professor appointments, among them University of Innsbruck, Austria, Scuola Superiore di studi Universitari e di Perfezionamento S.Anna, Pisa, Italy, ESSEC - Ecole Superieure des Sciences Economiques et Commerciales, Cergy-Pontoise, France, Bocconi University, Milan, Italy, University of Kaiserslautern, Germany, Ecole Superieur de Commerce Nantes-Atlantique, Nantes, France. He has given invited seminars and lectures at various universities in Austria, Chile, France, Germany, Italy and Spain. PROFESSIONAL The principal research interests of Dr. Seringhaus are in global business and marketing management. Including cross-cultural management issues, market entry and expansion strategies, public-private sector interaction, global strategic alliances and other international business issues. He has presented his research at various international conferences and has published over 60 academic articles and several books. His latest book, the second Canadian edition of GLOBAL MARKETING MANAGEMENT, was published by Prentice-Hall in 1999. He is also principal editor of EXPORT DEVELOPMENT AND PROMOTION: THE ROLE OF PUBLIC ORGANIZATIONS, published by Kluwer Academic Publishers in 1991, and principal author of GOVERNMENT EXPORT PROMOTION: A GLOBAL PERSPECTIVE, published by Routledge in 1990. BUSINESS Dr. Seringhaus consults on matters of marketing management and strategy, and market research with a national and global focus to companies and public sector organisations. He is President of Seringhaus & Associates, Management Consultants ( His clients include Foreign Affairs and International Trade Government of Canada, Ontario Ministry of Industry and Trade, SPR Associates and External Affairs Canada, Canadian Importers Association, IBM Canada, Middlesex Lambton Communications, Twigg Communications Corporation, The Italian Chamber of Commerce of Toronto. Prior to his academic career Dr. Seringhaus spent many years in managerial positions in marketing and finance with major international corporations including Procter and Gamble, American Motors Corp., Volkswagen Canada Inc., in Canada, Switzerland and Germany.


International marketing, market research, and business-government