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Wilfrid Laurier University Leaf
October 18, 2017
Canadian Excellence
Hugh Munro

Dr. Hugh Munro

MBA Director, Professor (Marketing)

Contact Information
Phone: 519.884.0710 ext.2556
Fax: 519.884.0210
Office Location: SBE2232
Office Hours: By appointment only
Academic Background
BA (University of Western Ontario), PhD (University of Western Ontario)

Dr. Hugh Munro is currently MBA Director and a Professor in the Marketing area at Wilfrid Laurier University in Waterloo, Ontario.  He previously served as Associate Dean of Business and Director of the Laurier Trade Development Centre.  In addition to these administrative responsibilities, he teaches courses in the areas of Marketing and International Business in Laurierís graduate and undergraduate programs.  Hugh received his PhD and HBA degrees from the University of Western Ontario.  He actively researches and publishes in the areas of new product development, marketing in entrepreneurial firms, and the internationalization of small and medium-sized companies.  He is currently doing research in the area of e-business marketing strategy.  Hugh also serves on the editorial boards for the European Journal of Marketing and the Journal of Marketing Theory & Practice.  Hugh has had extensive involvement in management training and consulting in the Private sector.  He has developed and delivered management programs for organizations such as the Certified Management Accountants of Canada, Ontario Hydro, Bayer, B.F. Goodrich, Volkswagen, and Electrohome.  He also does extensive consulting in the areas of strategy and marketing for companies.  For example, Hugh has worked with the Bank of Montreal through its Institute For Learning over the last five years assessing programs and initiatives in the areas of sales and marketing.


International marketing strategy, new product development and service delivery systems