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Wilfrid Laurier University Lazaridis School of Business & Economics
July 30, 2016
 
 
Canadian Excellence
Fang Wang

Dr. Fang Wang

Associate Professor (Marketing)

Contact Information
Email: fwang@wlu.ca
Phone: 519.884.0710 ext.3726
Fax: 519.884.0201
Office Location: P2048
Office Hours: Spring 2016: by appointment
Academic Background
BA (Renmin University of China), MBA (University of Texas), PhD (McMaster University)
Biography
Dr. Wang’s recent research focuses on marketing strategy, marketing data mining/analysis, long-term marketing productivity, and  e-commerce and information systems related topics. Her research has been funded by the Social Sciences and Humanities Research Council of Canada (SSHRC), and the Natural Sciences and Engineering Research Council of Canada (NSERC). Her work has appeared in many academic journals, including Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Information & Management, among others.