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Wilfrid Laurier University Lazaridis School of Business & Economics
December 7, 2016
Canadian Excellence
David Blenkhorn

Dr. David Blenkhorn

Professor (Marketing)

Contact Information
Phone: 519.884.0710 ext.2467
Fax: 519.884.0201
Office Location: SBE3250

Academic Background

BComm. (Mount Allison University), MBA (McMaster University), PhD (University of Bradford), CPA, CMA


Dr. David Blenkhorn, Professor of Marketing, teaches courses in Business-to-Business Marketing, Marketing Strategy, and Competitive Intelligence.  He has taught for the University of Toronto, Western University, York University, McMaster University, University of California at Berkeley, Helsinki School of Economics and Business Administration (Aalto University, Finland), and Nova University (Portugal), among others.  He has held positions in both industry and government and is consultant to industry, government, and other organizations, where his clients have included Deloitte, BP Petroleum (U.S.), Cathay Pacific Airways (Hong Kong), Hong Kong Telecom, The Government of Hong Kong, the Government of Ontario, PMMS (UK), Rockwell Automation, GE Canada, DuPont Canada, and Bell Canada, among others.

Research Interests

Research interests lie in the areas of business-to-business (B2B) marketing, competitive intelligence, data analysis techniques to make better business decisions, organizational effectiveness, and supply chain management.

Current research includes the topic Corporate Sustainability and the Green Evolution in Business-to-Business Marketing, which hypothesises that going forward, demonstratively practicing serious sustainability initiatives will be a strategic imperative rather than solely a corporate social responsibility (CSR) issue. The sample base is comprised of 179 firms located around the globe. Another project, Analysis of Business Data to Make Better Business Decisions: the Challenges of “Big Data” Alignment with Traditional Data Analysis Techniques, addresses the current Big Data issue in business decisions. Another project examines pedagogical techniques, including the latest electronic media, to maximize the effectiveness in teaching to diverse groups of students around the globe. The research is questioning the effectiveness of many of the past and present pedagogical techniques in today’s global multicultural business environment.

He is co-editor of the books (1) Competitive Intelligence and Global Business, (2) Controversies in Competitive Intelligence: the Enduring Issues, (3) Managing Frontiers in Competitive Intelligence, and (4) co-author of the book Reverse Marketing: the New Buyer-Supplier Relationship. He has published articles on competitive intelligence, business relationship management, business-to-business marketing, and organizational effectiveness in journals such as Journal of Competitive Intelligence and Management, Journal of Advertising, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Industrial Marketing and Purchasing, Journal of Teaching in International Business, Journal of Strategic Security, and Journal of General Management, among others.  He has been a member of the editorial boards of Journal of Business and Industrial Marketing, Journal of Competitive Intelligence and Management, and Journal of Non-Profit and Public Sector Marketing.

An educator with a global perspective, his consulting, courses, and seminars have taken him throughout North and South America, Europe, Scandinavia, Southeast Asia, and Australia.