Dr. David Blenkhorn
Contact InformationEmail: email@example.com
Phone: 519.884.0710 ext.2467
Office Location: SBE3250
BComm. (Mount Allison University), MBA (McMaster University), PhD (University of Bradford), CPA, CMA
Dr. David Blenkhorn, Professor of Marketing, teaches courses in Business-to-Business Marketing, Marketing Strategy, and Competitive Intelligence. He has taught for the University of Toronto, Western University, York University, McMaster University, University of California at Berkeley, Helsinki School of Economics and Business Administration (Aalto University, Finland), and Nova University (Portugal), among others. He has held positions in both industry and government and is consultant to industry, government, and other organizations, where his clients have included Deloitte, BP Petroleum (U.S.), Cathay Pacific Airways (Hong Kong), Hong Kong Telecom, The Government of Hong Kong, the Government of Ontario, PMMS (UK), Rockwell Automation, GE Canada, DuPont Canada, and Bell Canada, among others.
Research interests lie in the areas of business-to-business
(B2B) marketing, competitive intelligence, data analysis techniques to make
better business decisions, organizational effectiveness, and supply chain
Current research includes the topic Corporate
Sustainability and the Green Evolution in Business-to-Business Marketing,
which hypothesises that
going forward, demonstratively practicing serious sustainability initiatives
will be a strategic imperative rather than solely a corporate social
responsibility (CSR) issue. The sample
base is comprised of 179 firms located around the globe. Another project, Analysis of Business Data to Make Better
Business Decisions: the Challenges of “Big Data” Alignment with Traditional
Data Analysis Techniques, addresses the current Big Data issue in business
decisions. Another project examines pedagogical techniques, including the latest electronic
media, to maximize the effectiveness in teaching to diverse groups of students
around the globe. The research is
questioning the effectiveness of many of the past and present pedagogical
techniques in today’s global multicultural business environment.
He is co-editor of the books (1) Competitive Intelligence and Global Business, (2) Controversies in Competitive Intelligence: the Enduring Issues, (3) Managing Frontiers in Competitive Intelligence, and (4) co-author of the book Reverse Marketing: the New Buyer-Supplier Relationship. He has published articles on competitive intelligence, business relationship management, business-to-business marketing, and organizational effectiveness in journals such as Journal of Competitive Intelligence and Management, Journal of Advertising, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Industrial Marketing and Purchasing, Journal of Teaching in International Business, Journal of Strategic Security, and Journal of General Management, among others. He has been a member of the editorial boards of Journal of Business and Industrial Marketing, Journal of Competitive Intelligence and Management, and Journal of Non-Profit and Public Sector Marketing.
An educator with a global
perspective, his consulting, courses, and seminars have taken him throughout
North and South America, Europe, Scandinavia, Southeast Asia, and Australia.