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Wilfrid Laurier University Leaf
October 24, 2017
Canadian Excellence
Chatura Ranaweera

Dr. Chatura Ranaweera

Associate Professor (Marketing)

Contact Information
Phone: 519.884.0710 ext.2576
Fax: 519.884.0201
Office Location: P2064
Office Hours: By appointment
Academic Background
PhD (Cambridge University), MEngM (George Washington University), BSc (University of Moratuwa)

Dr. Ranaweera’s area of research is Services and Relationship Marketing. He also teaches a PhD seminar on the same topic, in addition to his MBA and BBA teaching in Services Marketing Management. He is also the Co-Editor of the Journal of Service Theory and Practice (formerly titled, Managing Service Quality).

Dr. Ranaweera has published in the Journal of Business Research, European Journal of Marketing, International Journal of Service Industry Management, Managing Service Quality, Marketing Theory, the International Journal of Operations and Production Management, and the Journal of Targeting Measurement and Analysis for Marketing.  He has been the recipient of a number of external research grants; from both the public (SSHRC) and private (Telecom industry) sectors. He has also received numerous research excellence awards, including best paper awards at some of AMA's leading conferences. Dr. Ranaweera is also the co-author of an award winning case publication. 

He was the Head of the Marketing Area at Lazaridis School of Business from 2008 to 2014. Prior to joining Laurier, he has worked or consulted for a number of leading organizations including Accenture, British Telecom, the Ceylon Chamber of Commerce, the World Bank and the Japan Bank for International Co-operation. He has also worked for and managed an Engineering consulting firm in the construction sector.

He holds a PhD from the University of Cambridge, England. He was also a Fulbright Scholar and a Cambridge Commonwealth Scholar.


Ranaweera, Chatura, and Chanaka Jayawardhena (2014) "Talk up or criticize? Customer responses to WOM about competitors during social interactions", Journal of Business Research, 67(12), pp. 2645–2656.

Ranaweera, Chatura and Kalyani Menon (2013), “For Better or for Worse? Adverse Effects of Long-Term and Committed Customers” European Journal of Marketing, Vol 47, No 10, pp. 1598-1621.



Customer Relationships, Customer Loyalty, Service Failure and Recovery, Word of Mouth Behavior, Consumer behavior in service interactions.

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