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Wilfrid Laurier University Communications, Public Affairs & Marketing
April 29, 2017
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Hockeystick and the Lazaridis Institute launch a national scale-up data platform to help Canadian companies grow Hockeystick and the Lazaridis Institute launch a national scale-up data platform to help Canadian companies grow
(News Release - Apr 27)
Laurier leads nationally for student career services provided by Canadian universities and colleges Laurier leads nationally for student career services provided by Canadian universities and colleges
(News Release - Apr 26)
Laurier health policy expert receives major grant to research why people fail to seek medical care Laurier health policy expert receives major grant to research why people fail to seek medical care
(News Release - Apr 25)
Laurier to recognize student teachers with award of excellence Laurier to recognize student teachers with award of excellence
(News Release - Apr 24)
Laurier mini-conference to highlight students’ community-based research Laurier mini-conference to highlight students’ community-based research
(News Release - Apr 21)
More Headlines
 

On May 1, find CPAM, University Community Relations, ICT and HR on the new intranet for faculty and staff!

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