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Wilfrid Laurier University Lazaridis School of Business & Economics
December 4, 2016
Canadian Excellence

Welcome to the Marketing Area at Laurier

We are a strong, culturally diverse team of scholars trained in multiple disciplines.  Our work is published in the top international journals in Marketing (e.g. Journal of Marketing, Journal of Service Research, Journal of Retailing, Journal of International Marketing, Journal of the Academy of Marketing Science), as well as leading journals that are complementary to marketing (e.g. Journal of International Business Studies, Journal of Business Venturing, Journal of Consumer Psychology.) We balance our research with a strong applied orientation, enhanced by the many relationships that we have with leading firms known for their marketing and brand management capabilities. 

The Marketing Area at Laurier offers undergraduate and MBA students an excellent range of courses. These reflect both classic and contemporary marketing issues. They also combine sound theoretical knowledge with a clear 'how to' orientation. This balance of theory and application, together with the country's largest business co-op program and a strong cadre of industry-based faculty means our students are well prepared for employment.

Our PhD program offers students the opportunity to focus on research in service marketing and brand management, both unique to PhD programmes in Canada.  Other PhD topic areas include innovation management, research at the marketing/entrepreneurship interface, or studies exploring issues in the area of cognitive neuroscience and consumer behaviour.

We are a growing area in Laurier's SBE, and our team includes:

  • Canada Research Chair (Tier 2) in Market Insight and Innovation - Tripat Gill
  • Chair in Brand Communication Education - Brad Davis
  • Betty and Peter Sims Professor of Entrepreneurship - Nicole Coviello

We are pleased to welcome Martin Qiu as a new Assistant Professor in 2014.

Chun (Martin) Qiu received his Ph.D. in Marketing from the University of Alberta. He also holds an MA in Economics from Simon Fraser University. Prior to joining Laurier, Martin worked as an assistant professor of marketing at McGill University. His research focuses on pricing, competitive strategies, consumer ratings & rankings, online auctions and corporate social responsibility.  His teaching interests include retail management, internet marketing, marketing analytics and quantitative methods. Martinís prior working experience includes marketing and sales in West Africa and copyright administration. 


Blenkhorn, Dr. David , Professor of Marketing

Coviello, Dr. Nicole, Betty and Peter Sims Professor of Entrepreneurship and Professor of Marketing

Davis, Dr. Brad, Laurier Chair in Brand Communication and Associate Professor of Marketing

Gill, Dr. Tripat, Canada Research Chair (Tier II) in Market Insight and Innovation and Associate Professor of Marketing

Kim, Dr. Hae Joo, Assistant Professor of Marketing

Ma, Dr. Zhenfeng, Assistant Professor of Marketing

Menon, Dr. Kalyani, Area Co-ordinator and Associate Professor of Marketing

Munro, Dr. Hugh, MBA Director and Professor of Marketing

Packard, Dr. Grant, Assistant Professor of Marketing

Qiu, Dr. Martin, Assistant Professor of Marketing

Ranaweera, Dr. Chatura, Associate Professor of Marketing

Wang, Dr. Fang, Associate Professor of Marketing

Wilner, Dr. Sarah, Assistant Professor of Marketing

Zhao, Mr. Ping, Assistant Professor of Marketing