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Wilfrid Laurier University Lazaridis School of Business & Economics
December 7, 2016
 
 
Canadian Excellence
 


Upcoming Event:

Breakthrough Storytelling LAB

Tuesday November 22nd, 2016 7:30-10:00AM

Location: Walterfedy: 675 Queen St S #111, Kitchener, ON, N2M 1A1

In the sustainability world we often rely on data to make our point and can lose our audience in the process. Through storytelling, we can make sense of complex information and create narratives that we can share with others. Storytelling is also how great brands like Patagonia have become embedded in our collective Zeitgeist. In this LAB, you will learn the techniques of great storytelling and apply them to your organizationís sustainability message. This will be a hands on workshop where you will work independently and in small groups to craft compelling narratives that focus on your organization's essential truth and how that brings value to your audience. The focus will be on authenticity, simplicity and emotional engagement to ensure your story stands out and stands the test of time.

Presenter and Facilitator:  Howard Chang CEO, Top Drawer Creative Inc.

More information and registration here: http://www.sustainablewaterlooregion.ca/events/

Another Laurier win (that's 4!) at The Aspen Institute's International MBA Business & Society Case Competition

A team of MBA students from Wilfrid Laurier Universityís Lazaridis School of Business & Economics once again claimed first place at the Aspen Instituteís 2016 Business and Society International MBA Case Competition April 29. This is the third win in a row for the Lazaridis School and the fourth in the competitionís seven-year history, with previous wins in 2011, 2014 and 2015, and top 10 honorable mentions in 2012 and 2013. This year 25 top MBA schools from 9 countries participated.

The P&G Centre for Business & Sustainability provides financial sponsorship and coaching for Laurier's annual participation in the Aspen Competition.

See the press release here:

http://www.wlu.ca/media/news-releases/may-2016/lazaridis-school-mba-team-wins-aspen-institute-competition-for-the-third-consecutive-year.html

And for more on the competition, see the Aspen site here:

http://www.aspencasecompetition.org/index.php