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Wilfrid Laurier University Lazaridis School of Business & Economics
March 30, 2017
Canadian Excellence

Grant Packard

Assistant Professor (Marketing)

Contact Information
Phone: 519.884.0710 ext.4303
Other Phone: 416.985.4590
Fax: 519.884.0201
Office Location: LH4007
Office Hours: By appointment
Personal Website:
Languages Spoken



Grant Packard joined the Marketing Area in July 2012 after completing his Ph.D. at the University of Michigan, Ross School of Business. He also holds an MBA from McGill University and a B.S. (cum laude) from the University of Colorado at Boulder. Grant has served as a lecturer at the University of Toronto, Rotman School of Management and the University of Colorado, Leeds School of Business.

Grantís research explores self-concepts (e.g. subjective knowledge), motivation (e.g. self-enhancement), language, social perception and interpersonal influence in social interactions among consumers and with firm agents. His research has been published in the Journal of Consumer ResearchJournal of Consumer Psychology, Journal of Marketing ResearchMarketing Science, and the International Journal of Research in Marketing and presented at conferences including those of the Association for Consumer Research, Consumer Culture Theory, Marketing ScienceSociety for Consumer Psychology, and the Society for Judgment and Decision Making.

Before entering academia, Grant was a marketing executive for Chapters/Indigo and Excite Canada. He began his marketing career at advertising agencies DMB&B New York and BBDO Toronto. His industry expertise lies in data-intensive strategies and channels (CRM, loyalty programs, online, research and analytics). In 2002, Grant was profiled as one of Canadaís top 30 marketers under the age of 30 by Marketing Magazine.