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Wilfrid Laurier University Communications, Public Affairs & Marketing
October 28, 2016
Canadian Excellence

The results of Wilfrid Laurier University’s visual identity review were unveiled to the internal university communities on Friday, October 21 at a special event held simultaneously on the Brantford and Waterloo campuses thanks to digital projection and transmission technology.

The review, which included extensive input from alumni, students, staff and faculty, resulted in:

  • subtle refinements to the university seal that was developed in 1989, and
  • a new LAURIER mark, which combines an updated LAURIER wordmark, a maple leaf in three different color options, and the tagline ‘Inspiring Lives’.

But why a leaf?

At the heart of it this national symbol honours our namesake, Sir Wilfrid Laurier, seventh Prime Minister of Canada. That alone is a unique claim among Canadian universities. But look closely. LAURIER’S Maple Leaf is a microcosm of connectivity and support––every vein contributing to the health of the whole. The beauty and simplicity of the Maple Leaf can only be realized through this common purpose of nature. And so it is at LAURIER––faculty, staff, students and alumni committed to a common vision: To Inspire Lives of Leadership & Purpose.

Extensive work has been completed on the Identity Standards Manual prior to the end of 2011, and the process of phasing-in the new identity will begin in early 2012. CPAM will be holding information sessions on the new guidelines when the manual is complete, and regular updates will be provided on the website throughout the roll-out period.

Special thanks to the many individuals who provided input during the review process, both before the design phase and after the recommended solution was developed by Scott Thornley + Company (STC). Your candor, your pride, and your interest and engagement were informative, instructive and deeply inspiring.

Interested in learning more?

We invite you to check out the following: