Welcome to Experts at Laurier, a one-stop media resource featuring a broad database of experts who have agreed to make themselves available for media interviews. Contact them directly or call a media relations officer at 519-884-0710, ext. 3067 or 3070.
To search for a topic containing multiple words, please enclose the term in quotation marks, for example, "Canadian history"
Your search returned the following Experts.
Click on the person's name for more information.
Associate Professor (Marketing); Laurier Chair in Brand Communication
Areas of Expertise: Brand Communications and Strategy; Integrated marketing communications; Measuring Marketing Communications effectiveness; Ethical issues in Marketing Communications.
Biography: Brad Davis is an Associate Professor of Marketing and currently the Laurier Chair in Brand Communication. He teaches courses in brand communications and strategy; integrated marketing ommunications; marketing research and consumer behaviour. He…
Associate Professor (Marketing)
Areas of Expertise: Marketing and managing service sector firms; Banking; Telecommunications; Travel and hospitality; Retail; Market research
Biography: Dr. Ranaweera’s area of research is Services and Relationship Marketing. He also teaches a PhD seminar on the same topic, in addition to his MBA and BBA teaching in Services Marketing Management. He is also the Co-Editor of the Journal of Service Theory…
Associate Professor & Area Coordinator (Marketing)
Areas of Expertise: Consumer behaviour; Services marketing
Biography: My research centres on …
Associate Professor (ODS)
Areas of Expertise: Operations management; Management science; Supply chain management; Marketing-manufacturing interface
Biography: Dr. Peruvemba S. Ravi is a member of the Supply Chain Management faculty group in the Lazaridis School of Business and Economics. He holds a B.Tech. in Chemical Engineering from the Indian Institute of Technology in Delhi, an MBA from the Indian Institute…
Professor Emeritus (Marketing)
Areas of Expertise: Global marketing; Marketing research, strategy and planning; Promotion, advertising and media; International trade; Government trade missions; Trade fairs; Markets and buyer behaviour, luxury brands and goods
Biography: Dr. Seringhaus holds a BA in Economics (first class), an MBA in Marketing and International Business, and a PhD in International Marketing from York University, Toronto. He won the George Edwards Gold Medal for Excellence in Graduate Studies and received…
Assistant Professor (Marketing)
Areas of Expertise: consumer behaviour language marketing online retailing online reviews self-concept social influence social media word of mouth
Biography: Grant Packard …
Areas of Expertise: Services marketing; Customer service; High-tech marketing; Personal branding
Biography: Shirley Lichti has an extensive background in sales, marketing, advertising, promotion, and training developed during a fourteen-year career with IBM. She has worked in Canada, the Caribbean and Japan and has experience in both the public and private…