Welcome to Experts at Laurier, a one-stop media resource featuring a broad database of experts who have agreed to make themselves available for media interviews. Contact them directly or call a media relations officer at 519-884-0710, ext. 3067 or 3070.
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Associate Professor (Marketing); Laurier Chair in Brand Communication
Areas of Expertise: Brand Communications and Strategy; Integrated marketing communications; Measuring Marketing Communications effectiveness; Ethical issues in Marketing Communications.
Biography: Brad Davis is an Associate Professor of Marketing and currently the Laurier Chair in Brand Communication. He teaches courses in brand communications and strategy; integrated marketing ommunications; marketing research and consumer behaviour. He…
Associate Professor (Marketing)
Areas of Expertise: Marketing and managing service sector firms; Banking; Telecommunications; Travel and hospitality; Retail; Market research
Biography: Dr. Ranaweera’s area of research is Services and Relationship Marketing. He also teaches a PhD seminar on the same topic, in addition to his MBA and BBA teaching in Services Marketing Management. He is also the Co-Editor of the Journal of Service Theory…
Associate Professor & Area Coordinator (Marketing)
Areas of Expertise: Consumer behaviour; Services marketing
Biography: My research centres on …
Associate Professor (ODS)
Areas of Expertise: Operations management; Management science; Supply chain management; Marketing-manufacturing interface
Biography: Dr. Peruvemba S. Ravi is a member of the Supply Chain Management faculty group in the Lazaridis School of Business and Economics. He holds a B.Tech. in Chemical Engineering from the Indian Institute of Technology in Delhi, an MBA from the Indian Institute…
Professor Emeritus (Marketing)
Areas of Expertise: Global marketing; Marketing research, strategy and planning; Promotion, advertising and media; International trade; Government trade missions; Trade fairs; Markets and buyer behaviour, luxury brands and goods
Biography: Dr. Seringhaus holds a BA in Economics (first class), an MBA in Marketing and International Business, and a PhD in International Marketing from York University, Toronto. He won the George Edwards Gold Medal for Excellence in Graduate Studies and received…
Assistant Professor (Marketing)
Areas of Expertise: marketing; consumer; product reviews; product ratings; online reviews; online ratings; online; social media; consumer; consumer behaviour; consumer behavior; identity; self-concept; social influence; social perception; self-presentation; impression management; social network; word of mouth; online retail;
Biography: Grant Packard …
Areas of Expertise: Services marketing; Customer service; High-tech marketing; Personal branding
Biography: Shirley Lichti has an extensive background in sales, marketing, advertising, promotion, and training developed during a fourteen-year career with IBM. She has worked in Canada, the Caribbean and Japan and has experience in both the public and private…