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Assistant Professor (Marketing)
Areas of Expertise: Product design and development; innovation; qualitative research methods (e.g. ethnography and case studies); consumer culture; consumer behaviour; branding; brand management
Biography: Sarah Wilner holds a PhD in Marketing (minor in Product Design) from York University, Toronto; an MBA in Marketing from SUNY Buffalo; a post-baccalaureate in Communication Studies from Bentley University and an undergraduate degree in cultural…
Areas of Expertise: Services marketing; Customer service; High-tech marketing; Personal branding
Biography: Shirley Lichti has an extensive background in sales, marketing, advertising, promotion, and training developed during a fourteen-year career with IBM. She has worked in Canada, the Caribbean and Japan and has experience in both the public and private…