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Wilfrid Laurier University Leaf
October 22, 2017
Canadian Excellence
Lisa Giguere

Ms. Lisa Giguere

Lecturer (Marketing)

Contact Information
Phone: 519.884.0710 ext.2960
Fax: 519.884.0201
Office Location: P2032
Office Hours: By appointment
Academic Background
BEd (University of New Brunswick), BBA (University of New Brunswick), MBA (Wilfrid Laurier University)

Lisa Giguere earned her undergraduate degrees in Education and Business Administration at the University of New Brunswick. She has an extensive background in marketing developed during a career spanning more than a decade with several organizations including General Electric and NCR, where she held senior positions in marketing. During this time, Lisa also completed her MBA at Wilfrid Laurier University. 

In 2001, Lisa formed Marketing Essentials to provide marketing consulting services, with a focus on marketing research, consumer behavior and marketing strategy. Her clients have included Manulife Financial, Ivanhoe Cambridge, the Canadian Innovation Centre, and the Mood Disorder Association of Waterloo Region.

Lisa joined the Lazaridis School of Business & Economics as a marketing instructor in 2004. She has taught BU 352 (Introduction to Marketing Management), BU 362 (Building and Managing Products, Services and Brands), BU 422 (Marketing Research), BU 412 (Services Marketing) and BU 479 (High Tech Marketing). 

Lisa has been an active board member and volunteer in many organizations, including KW Lightning Girls Basketball Association, Kitchener Soccer Club, Waterloo Minor Soccer, Canadian Mental Health Association, Industrial Marketing & Research Association of Canada and Beechwood Manor.

Lisa is an accomplished marketing case writer and has received the following awards for her case writing:

"Old El Paso: Make Tonight Taco Night" by Lisa Giguere and Fang Wang, Honourable Mention, 16th Annual Administrative Sciences Association of Canada (ASAC), Case Track, 2011.

"fantastik All-Purpose Cleaners" by Lisa Giguere, Honourable Mention, 14th Annual Administrative Sciences Association of Canada (ASAC), Case Track, 2009.

"SlimFast Weight Management Products" by Lisa Giguere and Chatura Ranaweera, Best Case, 13th Annual Administrative Sciences Association of Canada (ASAC), Case Track, 2008.

"Casablanca Kids" by Lisa Giguere and David Rose, Honourable Mention, 11th Annual Administrative Sciences Association of Canada (ASAC), Case Track, 2006.