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Wilfrid Laurier University Leaf
October 25, 2016
Canadian Excellence

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Lazaridis School of Business & Economics

Integrated Case Exercise (ICE) Week

Mar 27/14

This team won ICE in Spring 2013
This team won ICE in Spring 2013

Date: Mar 27/14 - Apr 4/14
Time: 0:00 - 0:00
Location: Waterloo campus
Cost: N/A

The Integrated Case Exercise (ICE) is a week-long case study competition that takes place in the winter and spring terms and is unique in Canada. Started 30 years ago, this competition gives all third-year BBA students the opportunity to analyze current, comprehensive problems facing real companies. 

The Process

A team of five to six students present their recommendations in writing and orally to a board of SBE faculty. The groups with the best overall performance before each internal board are selected to present before an external board of business executives, including those from the case company, and other professionals.

Immersive learning

Through this competition, BBA students have the chance to integrate the management disciplines into a real-time problem-solving context, experience work world pressures, develop presentation skills, and interact with business executives.

View past winning teams here.

Read a Q&A with the Spring 2013 winning team. 

Contact: Media inquiries: Kate Tippin
Phone: 519-884-0710 x2948

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