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Wilfrid Laurier University Leaf
October 28, 2016
Canadian Excellence

Stephen Preece


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Stephen Preece

Evaluating Performing Arts Audience Overlap (ABSTRACT)

Fisher, T., & Preece, S.

published: 2002 | Research publication | Refereed Journals - Policy

Fisher, T., & Preece, S. (2002). "Evaluating Performing Arts Audience Overlap". International Journal of Arts Management, 4 (3), 20-32.

ABSTRACT:  Understanding audience overlap across performing arts events can help with management decisions related to cross-promotion, collaborative ventures, scheduling coordination, outreach and programming priorities. The authors analyse attendance at theatre, symphony, opera, choral music and dance performances using a survey of 10,749 adult Canadians. Three findings are of interest: (1) there is a significant degree of audience overlap among the five categories of performing arts; (2) opera-goers are the most likely and theatre-goers the least likely to attend other types of performing arts events, with symphony, choral music and dance audiences between the two extremes; and (3) audience members who most frequently attend one type of event represent a disproportionately large share of those who most frequently attend other types of events.

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revised Feb 10/05

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