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Wilfrid Laurier University Leaf
December 3, 2016
Canadian Excellence

Ronald Craig


email: Ronald Craig
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Ronald Craig

Developing an Online Fleet Management Service: (ABSTRACT)

R. Craig & D. Nitsch

published: 2006 | Research publication | Refereed Journals - ODS

Craig, R. & D. Nitsch (2006). "Developing an Online Fleet Management Service:", International Journal of Cases on Electronic Commerce 2 (4), 1-22.  


ABSTRACT: This case illustrates the new generation of e-business ventures made possible by the Internet and enabling information and communication technologies. AlertDriving is a recent Canadian start-up, which has moved through the microbusiness to the small business stage, and aims for continued growth. First-to-market with a Web-based driver training and fleet risk management service, the business combines e-learning, risk management, and e-business. Their new approach replaces traditional methods of classroom and behind-the-wheel driver training and paper-based fleet management systems. Growth has brought both opportunities and challenges to the firm and its two entrepreneurs/brothers. In particular, they face important decisions concerning continuing to grow revenue and profit.

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revised Nov 3/06

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