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Wilfrid Laurier University Communications, Public Affairs & Marketing
December 4, 2016
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Laurier Specialty Logos Brand Standards Guide

Wilfrid Laurier University

published: 2012 | Handbook | Laurier Specialty Brand Guide

For non Laurier-related materials (e.g. external events of which Laurier is a sponsor), the Laurier specialty logo version must be used. The difference lies in the addition of the full school name, which allows for better recognition when the logo must stand alone.

The specialty logo version is available in three colour versions: purple leaf, gold leaf and red leaf. Depending on the context and subject matter, one may be preferred over the other. For example, when speaking to an international audience, it would be appropriate to use the red leaf version.

Note: The logo only ever appears on a white background.

For approval to use one of these logos, please contact the Communications, Public Affairs & Marketing Department at

Download: PDF (1.19MB)    LaurierStyleGuide_SpecialtyLogo_Feb15_2012.pdf

revised Feb 15/12

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