Site Accessibility Statement
Wilfrid Laurier University Leaf
December 10, 2016
Canadian Excellence

Scott C. Ensign


email: Scott C. Ensign
phone: 519.884.0710
ext: 2622



Scott C. Ensign

How much is too much? How businesses can avoid violating privacy laws by understanding the privacy principles

Robinson, N.P., Ensign, P.C.

published: 2009 | Research publication | Book Chapter

A marketeer’s point of view is presented in this chapter. Although legal restrictions safeguard processes and restrict annoying intrusive techniques, protecting customers, it can be argued that responsible privacy practices in the marketing profession will add value for consumers. As businesses compete with greater intensity to provide the customer with control over areas such as product offerings, services provided, and account management, privacy standards, being an important part of the customer-company relationship, formulate the grounds upon which businesses compete to provide greater customer control. 

Download: PDF (446k)    How_much_is_too_much.pdf

revised Jan 1/09

View all Scott C. Ensign documents