Wilfrid Laurier University Undergraduate Academic Calendar - 2013/2014
Canadian Excellence

Communications, Public Affairs & Marketing

Assistant Vice-President: Jacqui Tam, BSc, MA, ext. 3786
Director, Communications and Public Affairs: Kevin Crowley, BA, BAA, MA, ext. 3070
Associate Director, Marketing and Creative Services: Helen Exley, ext. 2110
Associate Director, Communications & Public Affairs: Lori Chalmers Morrison, BA, ext. 3067
Manager, Communications & Marketing: Tiffany Bradley, BA, ext. 3830
Office Location: Third Floor, 255 King St. N., Rm. K-301
Website: www.wlu.ca/publicaffairs

The department of Communications, Public Affairs & Marketing is responsible for building the profile and reputation of Laurier provincially, nationally and internationally, through external promotion and advocacy while continuing to communicate key university messages to the internal community.

Communications and Public Affairs
Is responsible for strategic communications planning and support at the institutional level, crisis communications and issues management, media relations, communications planning consulting for departmental level, social media and online communications.

Marketing and Creative Services
Is responsible for brand and identity management, marketing and advertising, market research, marketing and recruitment publications, social media (as it relates to marketing the institution) and creative services (graphic design, photography, non-academic related videography).