Wilfrid Laurier University Undergraduate Academic Calendar - 2012/2013
Canadian Excellence

Public Relations Option

The Public Relations Option is only available at the Brantford Campus. The option consists of 4.0 credits. Students completing the option must complete the requirements of the Contemporary Studies (CT) major (minimum 5.0 CT credits as outlined in the Contemporary Studies section).

Program requirements:
For graduation, a minimum GPA of 6.00 computed on all 4.0 credits is required.

Required Courses: (3.5 credits)
BU121 - Functional Areas of the Organization
BU208 - Interpersonal Communication
CT224/OL224 - Organizational Leadership
JN101/MX101 - Reporting and Writing I
JN253 - Introduction to Public and Media Relations
OL310 - Organizational Strategy
OL365 - Influence, Persuasion and Negotiation

Optional Courses: (0.5 credits)
And one of:
JN229/MX229 - Journalism, the Internet and Emerging Media
JN250 - Technical Skills: Print Journalism
JN313/OL313 - Public Speaking

Additional Information

  1. Students should be aware that some of these courses have prerequisites. Although these prerequisites may be waived by the program administering the course, it is the responsibility of the student to make such arrangements.
  2. The Brantford Campus offers only two general degrees: a BA without a designation, and a BA in Contemporary Studies. No further designation (major, option or minor) is awarded with these degrees. Students admitted prior to September 2007, who have not allowed an 18-month lapse in course registration and are in good standing in their program/major, may follow the progression regulations that were in effect at the time of their registration in a general major.